Episode Overview

Being an entrepreneur can be incredibly draining and stressful, especially during the current pandemic. Sunshine Tenasco, CEO of Pow Wow Pitch and Founder of Her Braids, urges Canadian entrepreneurs to “practice the pause” and actively allocate time for life outside of work.   

Sunshine Tenasco is a First Nations mommy of four funny kids from Kitigan Zibi Anishinabeg.

She is a social entrepreneur who believes that business is an exciting place where people can create positive change.

Sunshine recently launched Her Braids, which is a business that aims to create awareness about the issues of clean drinking water in First Nations communities through beaded pendants.  Her Braids has committed to donating 10% of their profits to the David Suzuki Foundations, The Blue Dot movement.

She is also the CEO of Pow Wow Pitch, which aims to give Indigenous entrepreneurs the platform to showcase their entrepreneurial endeavors and a chance to win start-up cash and mentorship.  Sunshine hopes to help cultivate the culture of entrepreneurship in Indigenous communities.

“Keep taking those baby steps – they add up faster than you’d think. Going fast is okay, but slow and steady is okay too. Practise the pause.”

On this week’s THRIVE Podcast, sponsored by the Business Development Bank of Canada and Scotiabank, Sunshine discusses the demanding nature of being an entrepreneur and the need to “practise the pause”. 

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