On Wednesday, July 7th, we hosted #StartupChats to talk about the Key to Customer Relationships with Mastercard.
We were joined by;
Anna Sinclair , Your Legacy Life
Dwania Peele, Canadian Small Business Women
Lyndon Johnson, Think Differently
We began by reflecting on our first customers;
A1: I got my first client by letting all my friends & family know I was starting a coaching business & asking them to pretty please send people my way. They trickled in slowly – was a good way to start! #startupchats
— Kristine Carey (@KristineCarey) July 7, 2021
A1 To gain a customer you first need to build and foster the relationship. Authenticity and understanding your customer’s business needs are key! #StartupChats
— Mastercard Canada (@MastercardCA) July 7, 2021
I connect on a human level. Authenticity and vulnerability is the key to gaining a new customer. It’s about truly understanding where they are coming from!
— Anna Sinclair (@AnnaSinclairca) July 7, 2021
And how to form connections with customers;
A2. Mutual benefit, give and take, building it at the right time and conversation #StartupChats
— LYNDON [THINK DIFFERENTLY] JOHNSON (@THINK_Lyndon) July 7, 2021
A2 Empathy, listening, and addressing customers’ pain points so you can better provide them with solutions best suited for their unique goals and objectives. #StartupChats
— Mastercard Canada (@MastercardCA) July 7, 2021
We also explored the customer experience;
A3 Simply put, the customer experience should be frictionless and intuitive. #StartupChats
— Mastercard Canada (@MastercardCA) July 7, 2021
Exceptional customer experience leaves customers talking positively (and ideally becoming raving fans) about their experience and your brand, products, and services.
— Nilufer Erdebil (@digitalNil) July 7, 2021
To continue learning about this topic and what we uncovered during this event, check out the whole transcript of this conversation.