Episode Overview

Where there is a problem, entrepreneurs find a solution. Elizabeth Audette-Bourdeau, CEO and Co-Founder of Welbi knew the lifestyle and wellness of those in retirement homes and communities could be improved, so that’s what she did.

Elizabeth started her first business at 17 years old and as of today has founded 3 businesses. Her first venture was inspired by her passion for ringette. After being selected for Team Canada for the World Championship in the Czech Republic, she started Camp Pulsion, a specialized ringette goalie school. She also started a second company while studying at University, AmbiZion, which builds marketing strategies surrounding promotional products. 

Over the past years, she has been working on her latest startup: Welbi. Welbi allows senior living communities to deliver their residents a personalized and unique life experience to improve their health and wellness.

“I don’t believe in starting a business just to make money. There will be ups and there will be downs, and that is why you need passion and a reason for your company”. 

On this week’s Startup Women Podcast, sponsored by the Business Development Bank of Canada and Scotiabank, Elizabeth dives into the sacrifices of entrepreneurship and how execution and iteration allow you to do entrepreneurship well. 

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