Episode Overview

Anne De Aragon is the Vice President and Country Manager for GoDaddy Canada, the company that empowers everyday entrepreneurs. In this role, she is responsible for all GoDaddy operations in Canada, leading the charge on business strategy and growth. Throughout her tenure at GoDaddy, she has worked closely with Canadian small businesses to understand their needs to help them reap the benefits of having an online presence. Anne has also been a driving force behind GoDaddy’s partnership with the Toronto Raptors resulting in some of the most successful branding campaigns in the company’s history. This past year, she spearheaded the “Don’t Stop Being Unstoppable” campaign, highlighting real Canadian small business owners and Olympian Andre De Grasse.

Sara Koonar is the President and Founder of Platform Media and Management Inc, Canada’s leading influencer talent agency, based in Toronto. Platform is home to Canada’s top creator talent across Instagram, TikTok, and YouTube. Platform’s team helps to broker partnerships on behalf of the creators with the world’s leading brands, executing on average 300 branded posts a month. Sara is also the host of Platform’s virtual social media workshops, helping creators, marketers and businesses make the best use of their social media platforms, teaching participants how to achieve organic growth and monetize their posts through meaningful content. 

“When you hear a story or a personal experience, customers remember that. What story are you telling?”

In this week’s #StartupWomenPodcast, sponsored by the Business Development Bank of Canada and Scotiabank, Anne and Sara offer tactical tips for building an online presence and the two explain how your website and social media channels can serve as an online home base for your business.

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