Startup Global Events

2024 Webinars

Throughout the year, we hosted four Startup Global webinars that walked entrepreneurs through the tools and resources they need to get their business export ready. Each webinar provided them the opportunity to connect with industry leaders and organizations, access to key export resources, tools, and networks to help grow their business! Below you will find a list of the webinars and a link to the recording.


Event Description/Learning Objectives: Starting to sell to a new market is an exciting phase and milestone in a startup’s journey. However, this journey can also be overwhelming. There are many steps to take prior to entering a new market, whether it be related to banking implications, regulations, legal and IP protection, changes to the product, and more! This webinar walks you through all of the key factors to consider before you’re ready to begin exporting.

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Event Description/Learning Objectives: This webinar explores the key elements of building a global supply chain. We talked through operational considerations, sourcing manufacturing partners, finding the right 3PL, distribution, shipping, and more.

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Event Description/Learning Objectives: As you begin to scale your business outside of Canada, there are many funding opportunities available. This webinar takes you through different sources of funding: grants, debt, crowd funding and equity as you begin to scale your business globally.

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Event Description/Learning Objectives: As you begin to export, it’s important to develop a marketing plan for that specific market. They will have unique values and needs so you need to ensure you send the right message by targeting specific groups of consumers. This webinar equips you with the tools to create an effective marketing plan for your export goals.

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2024 Industry Advisory Circles

Industry Advisory Circles were dedicated gatherings for early stage entrepreneurs in a specific industry. These sessions featured expert talks from late-stage founders, a panel discussion with support organizations within the industry and networking breakout rooms with attendees and speakers. This closed-door, virtual meetup gave entrepreneurs all across Canada a sense of community and support. Below you will find a list of the Industry Advisory circles we held in 2024 and a link to the recording (please note the networking breakout rooms are not included in the recording).


  • Date: Thursday, October 24, 2024, at 12 pm (ET)
  • Event Description/Learning Objectives:  This Industry Advisory Circle will give entrepreneurs the chance to connect with and learn from industry experts and later stage founders in the Digital Health and Healthcare space, share resources in real time, and learn about industry-specific ecosystem support. 

More information & registration


Past Events


Date: Thursday, October 12 at 1PM (EDT)

Event Description/Learning Objectives:Discover the vast opportunities created by Canada’s 15 Free Trade Agreements (FTAs) covering 51 countries and 1.5 billion consumers worldwide. The webinar will explore key chapters and trade policy topics, shedding light on how FTAs can open doors to new markets and avenues for growth for your business.

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Date: Tuesday, Nov 7 | 1:00 PM – 2:00 PM EST

Event Description/Learning Objectives: ​For this session, we have partnered with Oury Clark, a financial and legal firm based in London. Their experts will take you through all you need to know when it comes to accounting, legal requirements and recruitment, as well as securing investment in the UK.

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Date: Thursday, November 9, 2023 at, 1pm (EST)

Event Description/Learning Objectives: Entrepreneurs will be introduced to some of the tools, and surveys they can use to assess their export readiness. By the end of the webinar, participants should feel more confident in knowing which resources to access to determine their suitability for export at this time. 

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Date: Tuesday July 25 at 1pm (ET)

Event Description/Learning Objectives: To help break down the market entry barrier, we will facilitate conversations between entrepreneurs, partners and support organizations to support export-readiness for Canadian entrepreneurs.

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Date: Thursday, June 8, 2023 at 1pm (ET)

Event Description/Learning Objectives: As more startups explore international opportunities, market segmentation helps entrepreneurs send the right message, every time, by efficiently targeting specific groups of consumers.

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Date: Thursday, April 13, 2023 at 1pm (ET)

Event Description/Learning Objectives: This webinar will explore the importance of intellectual property rights in international trade and exporting. Participants will assess the nature and scope of intellectual property rights and look at the relationship between intellectual property rights and innovation.

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Date: Thursday, March 2, 2023 at 1pm (EST)

Event Description/Learning Objectives:  Barcodes are everywhere – from the food we buy, to the clothes we wear. This webinar will demystify barcodes by explaining why unique product identification is important, when your product should get a barcode, and how to set up and manage your barcodes for business. 

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