Episode Overview

Jacob Crompton is a Senior PR Account Manager for Publicize, a Public Relations firm helping ambitious tech companies at all stages of development to tell their story, build credibility and reach new audiences. Jacob is an experienced Public Relations professional who has helped dozens of startups over the past several years use PR to grow their businesses.

Jacob has expertise in B2B tech, an eye for detail, and a passion for building strong stories to drive brands forwards. 

“Expecting quick wins or magic results is not realistic. Hiring a PR agency or team when you are in the middle of a crisis or you have big news next week, it’s too late. You want to plant your PR seeds early and watch them come to fruition.”

In this week’s episode of the #StartupCanadaPodcast, sponsored by Mastercard and powered by Zensurance, Jacob Crompton shares what success looks like in the Public Relations world and the difference between paid, earned, owned and shared media.

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