Episode Overview
They call it the world-wide-web for a reason – you can use it to take your business worldwide! And Marc-André Roy VP of Marketing and Digital Strategy at Export Development Canada, is the one to help you do that.
His day to day includes leveraging and refining his expertise of building digital platforms and business models to connect buyers and sellers both domestically and on a global scale.
“As a crown Corporation, we feel very compelled by our mission to help every Canadian Corporation consider growing by going abroad – when we wake up in the morning we’re motivated by this. You’ve got to understand the product, the country that is receiving the goods or the service, and their political environment. It’s so complicated, but I’m really passionate about international commerce.”
Driven by data and powered by a strong digital and marketing strategy, Marc-André leads a unique group of talented teams who design and deploy new unique experiences to bring sustained value to the export ecosystem while creating long-term wealth for Canada.
In this week’s episode of the #StartupCanadaPodcast, Rivers Corbett sits down with Marc-André to help entrepreneurs understand digital strategy and transformation, marketing, and doing business abroad.
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