Episode Overview
“Fall in love with the problem, not the solution.”
Every day, entrepreneurs are faced with unique challenges in every facet of their business. Whether it’s adopting new technologies or dealing with a marketing issue, entrepreneurs are constantly thinking outside the box. That’s why Lyndon Johnson developed COMMS.BAR, a Toronto-based walk-in communications clinic where entrepreneurs can go for PR support.
Lyndon helps entrepreneurs to build, test, and measure relations and marketing to find commercially valuable strategies for their businesses. COMMS.BAR works like an Apple Genius bar – only providing strategic advice and guidance on public relations, marketing and publicity when entrepreneurs need it. Lyndon is also the inventor of the Lean Communications Methodology and the author of a soon-to-be-published book, The Lean Communications Playbook.
On this week’s #StartupPodcast, Lyndon shares his story with host Rivers Corbett and dives into the concepts behind COMMS.BAR and much more. Listen now at www.startupcan.ca/podcasts!
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