Episode Overview

Meet James Boettcher, a serial entrepreneur who is showing his customers that they CAN buy happiness – and it comes in an aesthetically-pleasing jar. James is the CEO, Custodian of Culture, and Chief Idea Officer of one of the fastest-growing private companies in Canada, Fiasco Gelato, the winner of the 2018 Startup Canada Prairies High-Growth Entrepreneurship Award. With $1,800 in his pocket, James bought a failing gelato shop mid-recession in Calgary – a city that has eight months of winter every year. James’ vision for doing business differently, honesty in craft, and creative innovation has charted a course for Fiasco’s business model and led to its national success. In today’s episode, we talk about building corporate cultures that allow team members to thrive and how James took the fate of his company into his own hands from such humble beginnings.

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