We’re laying down five reasons why you should get a custom email address now for your business.

Sure, there are trends and fads in our digital lives, but some things never go out of style. Like email! Even today, it’s still an essential—and highly relevant—communications and marketing tool for you and your business.

An email address isn’t just a bunch of characters and symbols mashed together, either. Rather, it’s a digital identifier that signals to the world who you are and what you represent. Or—it has the potential to be.

To take your email to a whole new level, you can register your free .CA domain name with Rebel.com and then create your very own custom email address (like yourname@yourbusiness.ca).

Aside from scoring cool points, having a custom email address can be very useful whether you’re starting a new business, branching out on your own as a freelancer or building up your online presence.

Let’s dig in and look at five compelling reasons why:

1. Custom email addresses provide a higher level of professionalism and credibility

Even if you’re on day one of your business, having a custom email address that matches your domain says that you’re professional and well-established.

Your customers can be a cautious bunch—and for good reason, too. Before they lay down their hard-earned loonies for your products and services, they’ll look for signs that your business is legitimate. One of those signs, of course, is whether your email address appears to be connected to a real business.

Picture this: you, as a customer, are in the market for some new contact lenses, you’re checking out two different companies and come across their email contact info.

Now, let’s say the first company’s email is orders@canuckcontacts.ca while the other is canadacontacts@hotmail.com. Both businesses could be totally on the level, but which of the two are you more likely to trust based on their email address?

The same goes for receiving emails from businesses. Your audience will expect to see emails coming from your custom address, not from a generic Gmail, Outlook or Hotmail address. If your emails look spammy, there’s little chance they’re getting opened.

2. Custom email addresses are … customizable to your needs.

If your business ends up growing or taking on new employees, you can easily create new addresses for different positions or “departments,” such as sales@yourcompany.ca.

You can also set up accounts specifically for customer inquiries and support, like bookings@yourbusiness.ca, or support@yourcompany.ca. This gives your customers more options for communicating with you and having their needs met.

3. Custom email addresses boost brand awareness

Your custom email address is a core part of your business and a powerful marketing tool. Think about it: your email address is one of the first things customers will see if they’re trying to get in touch with you. Chances are, it’s going to show up on your business cards, social media channels, email signatures—and more.

So, your custom email address is a fantastic way to get your branded business name into every single communications piece you put out into the world. And from our perch, any time you can get your brand into peoples’ hands is a big win.

4. More security and control

Many custom email (and web hosting) services provide more advanced, enterprise-grade security features, like end-to-end encryption and two-factor authentication. It also shows customers you’re going the extra mile to protect their data and privacy!

Another key benefit of a custom email address is that you can manage all email accounts under your domain. So, if an employee leaves, all their emails and contacts don’t simply disappear with them. Instead, you can set their account to redirect elsewhere.

5. It’s easy to do!

Creating a custom email address with your .CA domain name is far easier than you might’ve thought. Just head over to Rebel.com and register your FREE .CA domain and set up your FREE professional email in minutes. Rebel.com also provides lots of how-to resources to get your email up and running. Don’t miss out on this limited time offer!

With a good custom email address in hand, you have a powerful marketing tool and something your audiences can immediately identify you with.