Episode Overview

The “hustle mentality” is deeply ingrained in Canada’s entrepreneurial landscape, often inspiring innovative solutions, adaptable businesses, and industry disruption. Unfortunately, it can also take a toll on one’s mental health – just ask Annie Marsolais, Chief Marketing Officer of BDC.     

Annie Marsolais was appointed Chief Marketing Officer of the Business Development Bank of Canada (BDC) in 2018.  Drawing on 20 years of experience in corporate and marketing communications, Annie oversees BDC’s brand strategy and positioning, marketing, advertising, public relations, social media, as well as client experience and social entrepreneurship across the country.

She joined BDC in 2015 as Vice President, Marketing and Communications and led a complete overhaul of the bank’s image, repositioning BDC with a new brand, advertising and communications platform, which resulted in increased recognition and awareness in the marketplace.

“Amidst financial and emotional stress, the ability to find mental clarity in a crisis may be the difference in staying afloat or feeling completely submerged and out of control.” 

To access BDC’s mental health resources for entrepreneurs, click here.

On this week’s THRIVE Podcast, sponsored by the Business Development Bank of Canada and Scotiabank, Annie discusses the mental health and wellbeing of Canadian entrepreneurs pre and post COVID-19.

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